1. Bells and whistles aren’t as important as digital camera quality.
2. It is important to test a camera first to ensure it will take great photos.
3. If you can’t test a camera before buying, read many customer reviews, consumer reports, and legitimate articles about the digital cameras you’re considering.
4. Expensive doesn’t always mean better with digital cameras.
5. Either go with a small or large camera. Usually people can easily want to, and remember to carry a portable / compact camera. Or for more serious photography, a larger camera is ideal. Mid size cameras these days may not deliver much more quality than a compact camera.

More about the Nikon 1 J1 10.1 MP Digital Camera features:

• 10.1 MP
• Full HD 1080p movie record mode
• NIKKOR Lens
• Compact and portable
• Fast shooting speed
• Interchangeable lens system
• Nikon CX-format super high-speed AF CMOS sensor
• Image stabilization
• Highly responsive, superior, fast, quiet autofocus
• Captures HD 1080p movies and photos at the same time
• EXPEED 3 dual image processors to deliver outstanding system performance
• Ultra-high resolution Sharp three-inch LCD color display

1. Try out cameras in stores whether you decide to buy online or in a store.
2.  The most expensive camera is not always the best. Get the camera that does what you need it to do.
3. Don’t buy extra bells and whistles if you won’t need them.
4. Don’t buy an extended warranty if it almost costs as much as the camera. It is rare that with careful use a camera breaks within the warranty time.
5. Be careful about price shopping too much. If you choose the store in person or online with the lowest price, you may be sacrificing a good return policy, or even the chance that they sell you a refurbished or returned item.